Three Steps to Getting More Traffic from YouTube

YouTube is a very powerful social site. If leveraged, properly, it's a gold mine for marketers. It’s the first thing that people check when they are looking for video clips; and YouTube videos can be and have been conveniently passed on to other internet users worldwide. Due to its extremely viral nature, YouTube is a …

Video Composition Matters

Video is a critical element to your social media strategy. Make no mistake about it: You need to find a way to slip video into your content strategy. Now, quality video production can be pricey. If you're going on your own, you'll have expenses with equipment (camera, microphone, etc.) that can run into hundreds if …

When Should Brand Police Step in with Hateful Comments

Policing content is one of the most persistent debates I’ve had with peers who are social media managers. Those of us in search of an easy answer often end up continuing the never-ending, all-too-frustrating search. In social media’s infancy, we all wanted to load up on followers, likes, subscribers, etc. It came down to numbers. …

Subscriber-Begging YouTubers Impossible to Enjoy

This is something that has been building for some time, now. I watch a lot of YouTube content creators. And, more and more, these YouTubers are making their videos virtually unwatchable with endless begging for subscribers and likes. Now, don't get me wrong. To some extent, I get it. Who doesn't want recognition for their …