Does Your Company Need a Newsletter?

For some people, it's one more thing to do. For others, it's one more thing to have to read, to have to keep up with. So, whether your company can benefit from a newsletter could be dependent upon several factors. The factors? You will need to consider whether your company needs that level of internal … Continue reading Does Your Company Need a Newsletter?

Facebook Depression … Real or Fake?

I, as I write this blog, am reading an article published by Psychology Today. The topic: Facebook depression. Now, it's not just Facebook for some other people. For some folks, it could probably just as easily be Instagram, Snapchat, Twitter or YouTube that could be getting deep into your feelings. Disconnecting is not always easy. … Continue reading Facebook Depression … Real or Fake?

Don’t Go Hashtag Crazy … Seriously

Some of us social media nerds (I use that term with all due affection) watch everything in our industry, carefully. Among all that we carefully observe is hashtag usage. One of the main errors users frequently make, with hashtags, is obnoxious overuse. Another major error is usage that demonstrates little to no rhyme or reason, … Continue reading Don’t Go Hashtag Crazy … Seriously

Where is Your Audience Coming From? Check Referral Traffic

When I am studying analytics, to gain greater insight about my audience, one item stands out is referral traffic. First and foremost, make sure your brand is attached to your website and, if applicable, your printed brochures. Your website, even if just in the footer, should contain links and icons to your social media accounts. … Continue reading Where is Your Audience Coming From? Check Referral Traffic

In the Eye of Hurricane Irma, PR Still Matters

Following the coverage of Hurricane Irma, I've been monitoring the obvious. But, as is the case with my business, I'm also monitoring the public relations aspects of what is happening. Even in the eye of one of the most ferocious hurricanes we've seen, one that is currently wreaking havoc on the state of Florida, I've … Continue reading In the Eye of Hurricane Irma, PR Still Matters

How to Embrace the Entrepreneurship Challenge

Beginning as an entrepreneur, for many people, starts out as a dream or a vision of some kind. For many entrepreneurs, the idea of stepping out of a comfort zone -- to do what feels like the impossible -- seems far too unrealistic to be believed. But, consider this: What if it is not all … Continue reading How to Embrace the Entrepreneurship Challenge