Sprout Social posted a blog with a headline that got attention (no doubt by effective design). The line read: “89% of social media messages to brands go ignored.” Here’s another stat from the post: “90% of people surveyed have used social in some way to communicate directly with a brand.” Well, count me among them. For … Continue reading Social Media Users Often Find their Pleas Falling on Deaf Ears
Callous is defined, by Wikipedia, as “showing or having an insensitive and cruel disregard for others.” I’ll set that as foundation for this straight-to-the-point blog post. Synonyms for callous include: heartless, unfeeling, cold-hearted, insensitive, hard-edged and unsympathetic. I’ve considered this topic many times as I occasionally explore behind social media's curtain to consider how all … Continue reading Has Social Media Made Us Callous to the Feelings of Others?
So, I’m not gonna lie. I'm not digging Facebook ads that pop up just when you’re getting into a video you're watching. Don’t get me wrong … I get ads are a reality and people (businesses) have to make money. The first time one of those ads jumped up and got me was on the … Continue reading Facebook Video Ads … Already Bothering People?
Sometimes, we watch silently as our Facebook or Twitter buddies are posting content that, 20 years ago, might have set off alarm bells. We're lurkers, social media voyeurs. We like to watch. Of course, two decades ago, Facebook and Twitter weren’t things. Back then, when you needed or wanted to talk to people it was … Continue reading What Do You Do with the ‘Angry’ or ‘Depressed’ Social Media Poster?
You post content to your social media accounts on, hopefully, a schedule that makes sense for you and makes sense for your brand. Your schedule should, of course, be based on analytics and sound research. What happens after you post? A good radio announcer doesn’t want dead air that can cause him or her to … Continue reading Don’t Let Your Social Media Be One-Sided
Some of you are aware, but others could be walking into what may ultimately feel like a Facebook sneak attack. You see, Facebook is making changes to the algorithm of its bustling News Feed. This will be a game changer for brands. If you’re among the 42 million pages and nine million apps, changes are … Continue reading Facebook’s News Feed is Changing, Brands Better Pay Attention
Ashlee Campbell SG3 Communications Guest Blogger Social media is a key part of today's communication. However, in my opinion, there is such a thing as being too much involved with social media. One of my biggest pet peeves on social media, is when I see a Go Fund Me page. Now, with that being stated, … Continue reading My Social Media Pet Peeves