Social Media, branding

Think Outside the Box with your Social Media Game

Isn’t social media supposed to be creative, fun and spontaneous? That’s a big part of what it’s designed for (or, at least what we perceive it to be designed for), right? Being creative and strategically spontaneous, while mixing in some fun, is not as easy as some skilled social-media experts can make it look. Maintaining… Continue reading Think Outside the Box with your Social Media Game

Social Media

SG3 Communications is Accepting New Clients

SG3 Communications is now accepting new clients. Our mission is to help businesses (small, medium and large alike) create realistic goals backed by a well-researched strategy specifically designed to get results. And, we don't just get results. We analyze those results to strengthen our strategy. We don't rest. We don't chill. The hustle never quits.… Continue reading SG3 Communications is Accepting New Clients

Social Media, Technology, YouTube

When Should Brand Police Step in with Hateful Comments

Policing content is one of the most persistent debates I’ve had with peers who are social media managers. Those of us in search of an easy answer often end up continuing the never-ending, all-too-frustrating search. In social media’s infancy, we all wanted to load up on followers, likes, subscribers, etc. It came down to numbers.… Continue reading When Should Brand Police Step in with Hateful Comments

public relations, Social Media

Why Your Business Cannot Afford to Not Afford Communications Expertise

It’s not easy being a business owner -- small or big. It’s even tougher to be the owner of a small business. Money is tight, and you want to squeeze the most out of every possible resource available to you. We understand. Looking at your books, you may ask: "Where can cuts be made as… Continue reading Why Your Business Cannot Afford to Not Afford Communications Expertise

Social Media, YouTube

Subscriber-Begging YouTubers Impossible to Enjoy

This is something that has been building for some time, now. I watch a lot of YouTube content creators. And, more and more, these YouTubers are making their videos virtually unwatchable with endless begging for subscribers and likes. Now, don't get me wrong. To some extent, I get it. Who doesn't want recognition for their… Continue reading Subscriber-Begging YouTubers Impossible to Enjoy

Social Media

I Thought We Were ‘Facebook’ Friends …

Ah, the complexity of the Facebook friendship. You know ... the thing that made so many of us begin to think (or rethink) about what it means to be "friends" -- kind of how some of us felt when we weren't in the top eight of a friend's Myspace list. Oh, to remember the drama… Continue reading I Thought We Were ‘Facebook’ Friends …

Crisis Communications, Social Media

University of Florida Taking Heat For Celebration Policing

Seeing a significant number of black students physically dragged off the stage during commencement ceremonies at the University of Florida on Saturday, May 5. The video, captured and posted all over the Internet, has sparked conversation and outrage. Here's the video as captured in a clip posted by Time. In the time since these May 5… Continue reading University of Florida Taking Heat For Celebration Policing