public relations, Social Media

Why Your Business Cannot Afford to Not Afford Communications Expertise

It’s not easy being a business owner -- small or big. It’s even tougher to be the owner of a small business. Money is tight, and you want to squeeze the most out of every possible resource available to you. We understand. Looking at your books, you may ask: "Where can cuts be made as… Continue reading Why Your Business Cannot Afford to Not Afford Communications Expertise

public relations, Social Media

CEO and Founder Sandy Gholston’s Apperance on the Ferris Sports Update

Ah, this never gets old. I had an opportunity to appear on the Ferris Sports Update television show to discuss the Ferris State University men's basketball team winning the NCAA Division II National Championship.

public relations, Social Media

Don’t Let Your Social Media Be One-Sided

You post content to your social media accounts on, hopefully, a schedule that makes sense for you and makes sense for your brand. Your schedule should, of course, be based on analytics and sound research. What happens after you post? A good radio announcer doesn’t want dead air that can cause him or her to… Continue reading Don’t Let Your Social Media Be One-Sided

public relations, Social Media

Facebook’s News Feed is Changing, Brands Better Pay Attention

Some of you are aware, but others could be walking into what may ultimately feel like a Facebook sneak attack. You see, Facebook is making changes to the algorithm of its bustling News Feed. This will be a game changer for brands. If you’re among the 42 million pages and nine million apps, changes are… Continue reading Facebook’s News Feed is Changing, Brands Better Pay Attention

public relations, Social Media

Where is Your Audience Coming From? Check Referral Traffic

When I am studying analytics, to gain greater insight about my audience, one item stands out is referral traffic. First and foremost, make sure your brand is attached to your website and, if applicable, your printed brochures. Your website, even if just in the footer, should contain links and icons to your social media accounts.… Continue reading Where is Your Audience Coming From? Check Referral Traffic

Crisis Communications, public relations, Social Media

In the Eye of Hurricane Irma, PR Still Matters

Following the coverage of Hurricane Irma, I've been monitoring the obvious. But, as is the case with my business, I'm also monitoring the public relations aspects of what is happening. Even in the eye of one of the most ferocious hurricanes we've seen, one that is currently wreaking havoc on the state of Florida, I've… Continue reading In the Eye of Hurricane Irma, PR Still Matters