To Clap Back, or Not Clap Back … That is the Question

You do not need to be a well-schooled and/or well-trained social media manager to know trolls are out there, lurking, waiting for you to slip up so they lay digital hands on you. Truth be told, friends (and perhaps even enemies), some trolls do not need much of an opening to dive in and go … Continue reading To Clap Back, or Not Clap Back … That is the Question

Interviewed for Work Starting SG3 Communications

Recently, I was interviewed about starting SG3 Communications. It was a lot of fun, to be honest, to go through the interview process. It gave me a great opportunity to consider the amount of work I've already put in, to getting SG3 Communications up and running, and to consider the work it will take to … Continue reading Interviewed for Work Starting SG3 Communications

Why Should a Company Invest in PR and Social Media Services?

As a small business, we understand the challenges our fellow small business owners face. Making ends meet ... that's no joke. Whether you're going all in, on your small business, or it's your side hustle, it's a challenge. As a small business owner, you count every dime, nickel and penny. It's critical. See, that small … Continue reading Why Should a Company Invest in PR and Social Media Services?

Stop Poor Internal Communication from Destroying Your Culture

Internal communication is as underrated as it is important. Most people think little about it until a problem arises. If you’ve allowed a bad culture to go unchecked, for too long, you run the risk your problem may have been discovered too late. If it’s that toxic, chances are your internal communication was poor to … Continue reading Stop Poor Internal Communication from Destroying Your Culture

When’s a Good Time to Post on Facebook, Twitter, Etc.?

We don’t think about the proper times to post nearly enough. Give due consideration to the best times to post, from your social media accounts, to reach the maximum audience. Think about it. If you’re a social media manager working a normal dayshift, say between 8 a.m. and 5 p.m., you’re probably tempted to post … Continue reading When’s a Good Time to Post on Facebook, Twitter, Etc.?

Integrate YouTube into your Social Media Strategy

I love YouTube. Frankly, I spend many hours watching videos on various topics: commentaries, history, movies and TV shows, music, self-help, entertainment, commentaries and more. YouTube has something for everyone. Truthfully, if I need to fix something around my house, I almost always check YouTube, first. I’ve saved a lot of money doing so. Remember … Continue reading Integrate YouTube into your Social Media Strategy

Branding Matters … So, Make it Easy for your Audience

As I talk to students, and even some nonstudents, it becomes increasingly apparent that people are better understanding the value of building a brand that extends across multiple platforms. What inquiring minds want to know goes a little something like this: Why is branding, across your chosen platforms, so important? Think about it … for … Continue reading Branding Matters … So, Make it Easy for your Audience