Social Media, Technology, YouTube

When Should Brand Police Step in with Hateful Comments

Policing content is one of the most persistent debates I’ve had with peers who are social media managers. Those of us in search of an easy answer often end up continuing the never-ending, all-too-frustrating search. In social media’s infancy, we all wanted to load up on followers, likes, subscribers, etc. It came down to numbers.… Continue reading When Should Brand Police Step in with Hateful Comments

Social Media, YouTube

Subscriber-Begging YouTubers Impossible to Enjoy

This is something that has been building for some time, now. I watch a lot of YouTube content creators. And, more and more, these YouTubers are making their videos virtually unwatchable with endless begging for subscribers and likes. Now, don't get me wrong. To some extent, I get it. Who doesn't want recognition for their… Continue reading Subscriber-Begging YouTubers Impossible to Enjoy

Social Media

My Social Media Pet Peeves

Ashlee Campbell SG3 Communications Guest Blogger Social media is a key part of today's communication. However, in my opinion, there is such a thing as being too much involved with social media. One of my biggest pet peeves on social media, is when I see a Go Fund Me page. Now, with that being stated,… Continue reading My Social Media Pet Peeves

public relations, Social Media

Football Season is Here, Soon I’ll Be on Air, Social Media, Everywhere

College football is officially back. There's no shortage of big games on this first major Saturday of the season. I've been a college football fan for as long as I can remember. The last 15 years, I've worked in sports broadcasting: football, men's basketball and women's basketball at Ferris State University. A week from today,… Continue reading Football Season is Here, Soon I’ll Be on Air, Social Media, Everywhere

Social Media

Yes, People Like to Attack Brands, or Jump on the Brand-Attacking Bandwagon

If you’ve ever run social media accounts, for a large impactful brand, you know how this oftentimes plays out, you know what time it is. People feel comfortable attacking brands – no two ways about it. People who are angry, in social media, can develop a mob-like mentality. In many cases, it doesn’t take much… Continue reading Yes, People Like to Attack Brands, or Jump on the Brand-Attacking Bandwagon

Crisis Communications, Internal Communications, public relations, Social Media

Interviewed for Work Starting SG3 Communications

Recently, I was interviewed about starting SG3 Communications. It was a lot of fun, to be honest, to go through the interview process. It gave me a great opportunity to consider the amount of work I've already put in, to getting SG3 Communications up and running, and to consider the work it will take to… Continue reading Interviewed for Work Starting SG3 Communications

public relations, Social Media

Why Should a Company Invest in PR and Social Media Services?

As a small business, we understand the challenges our fellow small business owners face. Making ends meet ... that's no joke. Whether you're going all in, on your small business, or it's your side hustle, it's a challenge. As a small business owner, you count every dime, nickel and penny. It's critical. See, that small… Continue reading Why Should a Company Invest in PR and Social Media Services?