Social Media, Technology, YouTube

When Should Brand Police Step in with Hateful Comments

Policing content is one of the most persistent debates I’ve had with peers who are social media managers. Those of us in search of an easy answer often end up continuing the never-ending, all-too-frustrating search. In social media’s infancy, we all wanted to load up on followers, likes, subscribers, etc. It came down to numbers.… Continue reading When Should Brand Police Step in with Hateful Comments

Social Media

My Social Media Pet Peeves

Ashlee Campbell SG3 Communications Guest Blogger Social media is a key part of today's communication. However, in my opinion, there is such a thing as being too much involved with social media. One of my biggest pet peeves on social media, is when I see a Go Fund Me page. Now, with that being stated,… Continue reading My Social Media Pet Peeves

Social Media

Social Media: A Weapon for Passive Aggressive Behavior?

Be honest, now: You've seen more times than you can probably count people who have used social media to launch passive-aggressive attacks on people. Sometimes you're curious, sometimes you roll your eyes, sometimes you're angry, sometimes you're sad and sometimes it's something else. But, you've seen these posts. They happen a lot on Facebook and… Continue reading Social Media: A Weapon for Passive Aggressive Behavior?

Social Media

Social Media and ‘Fake News’

These days, it's hard to visit anywhere (online or in person) and not hear someone talking about so-called 'fake news' in the media and spread via social media. Personally, what should be distinguished is there's a difference between "fake news" and news that turns out to be incorrect. For example, someone may legitimately report something… Continue reading Social Media and ‘Fake News’

Crisis Communications, Social Media

Video Analysis of Charlottesville Response

I'm a little late posting this video (to the blog) that I posted to the SG3 Communications YouTube channel. I jumped in for in-the-moment analysis of some Twitter responses that we saw during the Charlottesville crisis. I was, of course, coming at this from a public relations perspective. Check out the relatively short video analysis.… Continue reading Video Analysis of Charlottesville Response

Social Media

Yes, People Like to Attack Brands, or Jump on the Brand-Attacking Bandwagon

If you’ve ever run social media accounts, for a large impactful brand, you know how this oftentimes plays out, you know what time it is. People feel comfortable attacking brands – no two ways about it. People who are angry, in social media, can develop a mob-like mentality. In many cases, it doesn’t take much… Continue reading Yes, People Like to Attack Brands, or Jump on the Brand-Attacking Bandwagon

public relations, Social Media

Integrate YouTube into your Social Media Strategy

I love YouTube. Frankly, I spend many hours watching videos on various topics: commentaries, history, movies and TV shows, music, self-help, entertainment, commentaries and more. YouTube has something for everyone. Truthfully, if I need to fix something around my house, I almost always check YouTube, first. I’ve saved a lot of money doing so. Remember… Continue reading Integrate YouTube into your Social Media Strategy