I'm a little late posting this video (to the blog) that I posted to the SG3 Communications YouTube channel. I jumped in for in-the-moment analysis of some Twitter responses that we saw during the Charlottesville crisis. I was, of course, coming at this from a public relations perspective. Check out the relatively short video analysis. … Continue reading Video Analysis of Charlottesville Response
If you’ve ever run social media accounts, for a large impactful brand, you know how this oftentimes plays out, you know what time it is. People feel comfortable attacking brands – no two ways about it. People who are angry, in social media, can develop a mob-like mentality. In many cases, it doesn’t take much … Continue reading Yes, People Like to Attack Brands, or Jump on the Brand-Attacking Bandwagon
I love YouTube. Frankly, I spend many hours watching videos on various topics: commentaries, history, movies and TV shows, music, self-help, entertainment, commentaries and more. YouTube has something for everyone. Truthfully, if I need to fix something around my house, I almost always check YouTube, first. I’ve saved a lot of money doing so. Remember … Continue reading Integrate YouTube into your Social Media Strategy
As I talk to students, and even some nonstudents, it becomes increasingly apparent that people are better understanding the value of building a brand that extends across multiple platforms. What inquiring minds want to know goes a little something like this: Why is branding, across your chosen platforms, so important? Think about it … for … Continue reading Branding Matters … So, Make it Easy for your Audience
As you get started, be sure you understand your audience. Define your audience and then learn about your audience.