Social Media, branding

Think Outside the Box with your Social Media Game

Isn’t social media supposed to be creative, fun and spontaneous? That’s a big part of what it’s designed for (or, at least what we perceive it to be designed for), right? Being creative and strategically spontaneous, while mixing in some fun, is not as easy as some skilled social-media experts can make it look. Maintaining… Continue reading Think Outside the Box with your Social Media Game

Social Media, Technology, YouTube

When Should Brand Police Step in with Hateful Comments

Policing content is one of the most persistent debates I’ve had with peers who are social media managers. Those of us in search of an easy answer often end up continuing the never-ending, all-too-frustrating search. In social media’s infancy, we all wanted to load up on followers, likes, subscribers, etc. It came down to numbers.… Continue reading When Should Brand Police Step in with Hateful Comments

public relations, Social Media

Why Your Business Cannot Afford to Not Afford Communications Expertise

It’s not easy being a business owner -- small or big. It’s even tougher to be the owner of a small business. Money is tight, and you want to squeeze the most out of every possible resource available to you. We understand. Looking at your books, you may ask: "Where can cuts be made as… Continue reading Why Your Business Cannot Afford to Not Afford Communications Expertise

Social Media, Technology

The Panic that Comes with Technology

Ashlee Campbell SG3 Communications Guest Blogger Have you ever had the terrifying moment when you couldn't find your phone, your laptop was acting all weird or maybe you dropped your phone and it wouldn’t turn back on? Well, don't worry because I think most of us has had that terrifying moment, at least I know… Continue reading The Panic that Comes with Technology

Social Media

To Know Where You’re Going, You Have to Know Where You Are

One of our specialties is the evaluation of social media platforms. It's one thing to have a social media presence. But, it's another thing to have your social media platform performing, effectively. A comprehensive evaluation is fundamental to properly running a social media platform. You’ll never know where you’re headed, or how you’ll get there,… Continue reading To Know Where You’re Going, You Have to Know Where You Are

Entrepreneurship, Social Media

Entrepreneur Interview Series: iNovate Marketing, iNc

SG3 Communications continues its Entrepreneur Interview Series focusing on today’s featured business: CEO Jamie Hill’s iNovate Marketing, iNc. Jamie is a sales and marketing professional with a focus on the business of digital marketing. This was, among several other reasons, why we are so pleased to conduct this interview. One of SG3 Communication’s ongoing focuses is… Continue reading Entrepreneur Interview Series: iNovate Marketing, iNc

Social Media

Social Media Users Often Find their Pleas Falling on Deaf Ears

Sprout Social posted a blog with a headline that got attention (no doubt by effective design). The line read: “89% of social media messages to brands go ignored.” Here’s another stat from the post: “90% of people surveyed have used social in some way to communicate directly with a brand.” Well, count me among them. For… Continue reading Social Media Users Often Find their Pleas Falling on Deaf Ears