Don’t Go Hashtag Crazy … Seriously

Some of us social media nerds (I use that term with all due affection) watch everything in our industry, carefully. Among all that we carefully observe is hashtag usage. One of the main errors users frequently make, with hashtags, is obnoxious overuse. Another major error is usage that demonstrates little to no rhyme or reason, … Continue reading Don’t Go Hashtag Crazy … Seriously

Where is Your Audience Coming From? Check Referral Traffic

When I am studying analytics, to gain greater insight about my audience, one item stands out is referral traffic. First and foremost, make sure your brand is attached to your website and, if applicable, your printed brochures. Your website, even if just in the footer, should contain links and icons to your social media accounts. … Continue reading Where is Your Audience Coming From? Check Referral Traffic

Get in Front of the Crisis, Anticipate

This will be a quick blog about crisis communications. Too many times, in crisis situations, I see people who get that first indication of the crisis, and don't anticipate the obvious questions the media will ask. In many cases, this takes an experienced professional to walk you through all (or as many as possible) of … Continue reading Get in Front of the Crisis, Anticipate

Football Season is Here, Soon I’ll Be on Air, Social Media, Everywhere

College football is officially back. There's no shortage of big games on this first major Saturday of the season. I've been a college football fan for as long as I can remember. The last 15 years, I've worked in sports broadcasting: football, men's basketball and women's basketball at Ferris State University. A week from today, … Continue reading Football Season is Here, Soon I’ll Be on Air, Social Media, Everywhere

Video Analysis of Charlottesville Response

I'm a little late posting this video (to the blog) that I posted to the SG3 Communications YouTube channel. I jumped in for in-the-moment analysis of some Twitter responses that we saw during the Charlottesville crisis. I was, of course, coming at this from a public relations perspective. Check out the relatively short video analysis. … Continue reading Video Analysis of Charlottesville Response

To Clap Back, or Not Clap Back … That is the Question

You do not need to be a well-schooled and/or well-trained social media manager to know trolls are out there, lurking, waiting for you to slip up so they lay digital hands on you. Truth be told, friends (and perhaps even enemies), some trolls do not need much of an opening to dive in and go … Continue reading To Clap Back, or Not Clap Back … That is the Question

Yes, People Like to Attack Brands, or Jump on the Brand-Attacking Bandwagon

If you’ve ever run social media accounts, for a large impactful brand, you know how this oftentimes plays out, you know what time it is. People feel comfortable attacking brands – no two ways about it. People who are angry, in social media, can develop a mob-like mentality. In many cases, it doesn’t take much … Continue reading Yes, People Like to Attack Brands, or Jump on the Brand-Attacking Bandwagon