Social Media, branding

Think Outside the Box with your Social Media Game

Isn’t social media supposed to be creative, fun and spontaneous? That’s a big part of what it’s designed for (or, at least what we perceive it to be designed for), right? Being creative and strategically spontaneous, while mixing in some fun, is not as easy as some skilled social-media experts can make it look. Maintaining… Continue reading Think Outside the Box with your Social Media Game

Crisis Communications, public relations, Social Media

To Clap Back, or Not Clap Back … That is the Question

You do not need to be a well-schooled and/or well-trained social media manager to know trolls are out there, lurking, waiting for you to slip up so they lay digital hands on you. Truth be told, friends (and perhaps even enemies), some trolls do not need much of an opening to dive in and go… Continue reading To Clap Back, or Not Clap Back … That is the Question

public relations, Social Media

When’s a Good Time to Post on Facebook, Twitter, Etc.?

We don’t think about the proper times to post nearly enough. Give due consideration to the best times to post, from your social media accounts, to reach the maximum audience. Think about it. If you’re a social media manager working a normal dayshift, say between 8 a.m. and 5 p.m., you’re probably tempted to post… Continue reading When’s a Good Time to Post on Facebook, Twitter, Etc.?