Football Season is Here, Soon I’ll Be on Air, Social Media, Everywhere

College football is officially back. There's no shortage of big games on this first major Saturday of the season. I've been a college football fan for as long as I can remember. The last 15 years, I've worked in sports broadcasting: football, men's basketball and women's basketball at Ferris State University. A week from today, … Continue reading Football Season is Here, Soon I’ll Be on Air, Social Media, Everywhere

Yes, People Like to Attack Brands, or Jump on the Brand-Attacking Bandwagon

If you’ve ever run social media accounts, for a large impactful brand, you know how this oftentimes plays out, you know what time it is. People feel comfortable attacking brands – no two ways about it. People who are angry, in social media, can develop a mob-like mentality. In many cases, it doesn’t take much … Continue reading Yes, People Like to Attack Brands, or Jump on the Brand-Attacking Bandwagon