Social Media, branding

Think Outside the Box with your Social Media Game

Isn’t social media supposed to be creative, fun and spontaneous? That’s a big part of what it’s designed for (or, at least what we perceive it to be designed for), right? Being creative and strategically spontaneous, while mixing in some fun, is not as easy as some skilled social-media experts can make it look. Maintaining… Continue reading Think Outside the Box with your Social Media Game

public relations, Social Media

Why Your Business Cannot Afford to Not Afford Communications Expertise

It’s not easy being a business owner -- small or big. It’s even tougher to be the owner of a small business. Money is tight, and you want to squeeze the most out of every possible resource available to you. We understand. Looking at your books, you may ask: "Where can cuts be made as… Continue reading Why Your Business Cannot Afford to Not Afford Communications Expertise

Social Media

My Social Media Pet Peeves

Ashlee Campbell SG3 Communications Guest Blogger Social media is a key part of today's communication. However, in my opinion, there is such a thing as being too much involved with social media. One of my biggest pet peeves on social media, is when I see a Go Fund Me page. Now, with that being stated,… Continue reading My Social Media Pet Peeves

Crisis Communications, public relations

Get in Front of the Crisis, Anticipate

This will be a quick blog about crisis communications. Too many times, in crisis situations, I see people who get that first indication of the crisis, and don't anticipate the obvious questions the media will ask. In many cases, this takes an experienced professional to walk you through all (or as many as possible) of… Continue reading Get in Front of the Crisis, Anticipate

public relations, Social Media

Mayweather and McGregor, Together, Make Money

Tonight's the night for the big fight as two worlds collide in a Las Vegas, Nevada boxing ring. Longtime, legendary boxing champion Floyd Mayweather, who is in the twilight of his career, is putting his undefeated record (and his reputation, to some degree) on the line against mixed martial arts superstar, and UFC champion, Conor… Continue reading Mayweather and McGregor, Together, Make Money

Crisis Communications, Internal Communications, public relations, Social Media

Interviewed for Work Starting SG3 Communications

Recently, I was interviewed about starting SG3 Communications. It was a lot of fun, to be honest, to go through the interview process. It gave me a great opportunity to consider the amount of work I've already put in, to getting SG3 Communications up and running, and to consider the work it will take to… Continue reading Interviewed for Work Starting SG3 Communications

public relations, Social Media

When’s a Good Time to Post on Facebook, Twitter, Etc.?

We don’t think about the proper times to post nearly enough. Give due consideration to the best times to post, from your social media accounts, to reach the maximum audience. Think about it. If you’re a social media manager working a normal dayshift, say between 8 a.m. and 5 p.m., you’re probably tempted to post… Continue reading When’s a Good Time to Post on Facebook, Twitter, Etc.?