Get in Front of the Crisis, Anticipate

This will be a quick blog about crisis communications. Too many times, in crisis situations, I see people who get that first indication of the crisis, and don't anticipate the obvious questions the media will ask. In many cases, this takes an experienced professional to walk you through all (or as many as possible) of … Continue reading Get in Front of the Crisis, Anticipate

Mayweather and McGregor, Together, Make Money

Tonight's the night for the big fight as two worlds collide in a Las Vegas, Nevada boxing ring. Longtime, legendary boxing champion Floyd Mayweather, who is in the twilight of his career, is putting his undefeated record (and his reputation, to some degree) on the line against mixed martial arts superstar, and UFC champion, Conor … Continue reading Mayweather and McGregor, Together, Make Money

Interviewed for Work Starting SG3 Communications

Recently, I was interviewed about starting SG3 Communications. It was a lot of fun, to be honest, to go through the interview process. It gave me a great opportunity to consider the amount of work I've already put in, to getting SG3 Communications up and running, and to consider the work it will take to … Continue reading Interviewed for Work Starting SG3 Communications

When’s a Good Time to Post on Facebook, Twitter, Etc.?

We don’t think about the proper times to post nearly enough. Give due consideration to the best times to post, from your social media accounts, to reach the maximum audience. Think about it. If you’re a social media manager working a normal dayshift, say between 8 a.m. and 5 p.m., you’re probably tempted to post … Continue reading When’s a Good Time to Post on Facebook, Twitter, Etc.?

Branding Matters … So, Make it Easy for your Audience

As I talk to students, and even some nonstudents, it becomes increasingly apparent that people are better understanding the value of building a brand that extends across multiple platforms. What inquiring minds want to know goes a little something like this: Why is branding, across your chosen platforms, so important? Think about it … for … Continue reading Branding Matters … So, Make it Easy for your Audience