You do not need to be a well-schooled and/or well-trained social media manager to know trolls are out there, lurking, waiting for you to slip up so they lay digital hands on you. Truth be told, friends (and perhaps even enemies), some trolls do not need much of an opening to dive in and go… Continue reading To Clap Back, or Not Clap Back … That is the Question
If you’ve ever run social media accounts, for a large impactful brand, you know how this oftentimes plays out, you know what time it is. People feel comfortable attacking brands – no two ways about it. People who are angry, in social media, can develop a mob-like mentality. In many cases, it doesn’t take much… Continue reading Yes, People Like to Attack Brands, or Jump on the Brand-Attacking Bandwagon
Internal communication is as underrated as it is important. Most people think little about it until a problem arises. If you’ve allowed a bad culture to go unchecked, for too long, you run the risk your problem may have been discovered too late. If it’s that toxic, chances are your internal communication was poor to… Continue reading Stop Poor Internal Communication from Destroying Your Culture
We don’t think about the proper times to post nearly enough. Give due consideration to the best times to post, from your social media accounts, to reach the maximum audience. Think about it. If you’re a social media manager working a normal dayshift, say between 8 a.m. and 5 p.m., you’re probably tempted to post… Continue reading When’s a Good Time to Post on Facebook, Twitter, Etc.?
Study your analytics to make your posts more effective.