Policing content is one of the most persistent debates I’ve had with peers who are social media managers. Those of us in search of an easy answer often end up continuing the never-ending, all-too-frustrating search. In social media’s infancy, we all wanted to load up on followers, likes, subscribers, etc. It came down to numbers.… Continue reading When Should Brand Police Step in with Hateful Comments
Ashlee Campbell SG3 Communications Guest Blogger Social media is a key part of today's communication. However, in my opinion, there is such a thing as being too much involved with social media. One of my biggest pet peeves on social media, is when I see a Go Fund Me page. Now, with that being stated,… Continue reading My Social Media Pet Peeves
If you’ve ever run social media accounts, for a large impactful brand, you know how this oftentimes plays out, you know what time it is. People feel comfortable attacking brands – no two ways about it. People who are angry, in social media, can develop a mob-like mentality. In many cases, it doesn’t take much… Continue reading Yes, People Like to Attack Brands, or Jump on the Brand-Attacking Bandwagon
I love YouTube. Frankly, I spend many hours watching videos on various topics: commentaries, history, movies and TV shows, music, self-help, entertainment, commentaries and more. YouTube has something for everyone. Truthfully, if I need to fix something around my house, I almost always check YouTube, first. I’ve saved a lot of money doing so. Remember… Continue reading Integrate YouTube into your Social Media Strategy
As I talk to students, and even some nonstudents, it becomes increasingly apparent that people are better understanding the value of building a brand that extends across multiple platforms. What inquiring minds want to know goes a little something like this: Why is branding, across your chosen platforms, so important? Think about it … for… Continue reading Branding Matters … So, Make it Easy for your Audience
Study your analytics to make your posts more effective.
As you get started, be sure you understand your audience. Define your audience and then learn about your audience.