Sprout Social posted a blog with a headline that got attention (no doubt by effective design). The line read: “89% of social media messages to brands go ignored.” Here’s another stat from the post: “90% of people surveyed have used social in some way to communicate directly with a brand.” Well, count me among them. For … Continue reading Social Media Users Often Find their Pleas Falling on Deaf Ears
Callous is defined, by Wikipedia, as “showing or having an insensitive and cruel disregard for others.” I’ll set that as foundation for this straight-to-the-point blog post. Synonyms for callous include: heartless, unfeeling, cold-hearted, insensitive, hard-edged and unsympathetic. I’ve considered this topic many times as I occasionally explore behind social media's curtain to consider how all … Continue reading Has Social Media Made Us Callous to the Feelings of Others?
So, I’m not gonna lie. I'm not digging Facebook ads that pop up just when you’re getting into a video you're watching. Don’t get me wrong … I get ads are a reality and people (businesses) have to make money. The first time one of those ads jumped up and got me was on the … Continue reading Facebook Video Ads … Already Bothering People?
You post content to your social media accounts on, hopefully, a schedule that makes sense for you and makes sense for your brand. Your schedule should, of course, be based on analytics and sound research. What happens after you post? A good radio announcer doesn’t want dead air that can cause him or her to … Continue reading Don’t Let Your Social Media Be One-Sided
Ashlee Campbell SG3 Communications Guest Blogger Social media is a key part of today's communication. However, in my opinion, there is such a thing as being too much involved with social media. One of my biggest pet peeves on social media, is when I see a Go Fund Me page. Now, with that being stated, … Continue reading My Social Media Pet Peeves
Be honest, now: You've seen more times than you can probably count people who have used social media to launch passive-aggressive attacks on people. Sometimes you're curious, sometimes you roll your eyes, sometimes you're angry, sometimes you're sad and sometimes it's something else. But, you've seen these posts. They happen a lot on Facebook and … Continue reading Social Media: A Weapon for Passive Aggressive Behavior?
These days, it's hard to visit anywhere (online or in person) and not hear someone talking about so-called 'fake news' in the media and spread via social media. Personally, what should be distinguished is there's a difference between "fake news" and news that turns out to be incorrect. For example, someone may legitimately report something … Continue reading Social Media and ‘Fake News’