Facebook Depression … Real or Fake?

I, as I write this blog, am reading an article published by Psychology Today. The topic: Facebook depression. Now, it's not just Facebook for some other people. For some folks, it could probably just as easily be Instagram, Snapchat, Twitter or YouTube that could be getting deep into your feelings. Disconnecting is not always easy. … Continue reading Facebook Depression … Real or Fake?

Football Season is Here, Soon I’ll Be on Air, Social Media, Everywhere

College football is officially back. There's no shortage of big games on this first major Saturday of the season. I've been a college football fan for as long as I can remember. The last 15 years, I've worked in sports broadcasting: football, men's basketball and women's basketball at Ferris State University. A week from today, … Continue reading Football Season is Here, Soon I’ll Be on Air, Social Media, Everywhere

Video Analysis of Charlottesville Response

I'm a little late posting this video (to the blog) that I posted to the SG3 Communications YouTube channel. I jumped in for in-the-moment analysis of some Twitter responses that we saw during the Charlottesville crisis. I was, of course, coming at this from a public relations perspective. Check out the relatively short video analysis. … Continue reading Video Analysis of Charlottesville Response

Yes, People Like to Attack Brands, or Jump on the Brand-Attacking Bandwagon

If you’ve ever run social media accounts, for a large impactful brand, you know how this oftentimes plays out, you know what time it is. People feel comfortable attacking brands – no two ways about it. People who are angry, in social media, can develop a mob-like mentality. In many cases, it doesn’t take much … Continue reading Yes, People Like to Attack Brands, or Jump on the Brand-Attacking Bandwagon

Interviewed for Work Starting SG3 Communications

Recently, I was interviewed about starting SG3 Communications. It was a lot of fun, to be honest, to go through the interview process. It gave me a great opportunity to consider the amount of work I've already put in, to getting SG3 Communications up and running, and to consider the work it will take to … Continue reading Interviewed for Work Starting SG3 Communications

Integrate YouTube into your Social Media Strategy

I love YouTube. Frankly, I spend many hours watching videos on various topics: commentaries, history, movies and TV shows, music, self-help, entertainment, commentaries and more. YouTube has something for everyone. Truthfully, if I need to fix something around my house, I almost always check YouTube, first. I’ve saved a lot of money doing so. Remember … Continue reading Integrate YouTube into your Social Media Strategy

Branding Matters … So, Make it Easy for your Audience

As I talk to students, and even some nonstudents, it becomes increasingly apparent that people are better understanding the value of building a brand that extends across multiple platforms. What inquiring minds want to know goes a little something like this: Why is branding, across your chosen platforms, so important? Think about it … for … Continue reading Branding Matters … So, Make it Easy for your Audience