Policing content is one of the most persistent debates I’ve had with peers who are social media managers. Those of us in search of an easy answer often end up continuing the never-ending, all-too-frustrating search. In social media’s infancy, we all wanted to load up on followers, likes, subscribers, etc. It came down to numbers.… Continue reading When Should Brand Police Step in with Hateful Comments
Ah, the complexity of the Facebook friendship. You know ... the thing that made so many of us begin to think (or rethink) about what it means to be "friends" -- kind of how some of us felt when we weren't in the top eight of a friend's Myspace list. Oh, to remember the drama… Continue reading I Thought We Were ‘Facebook’ Friends …
One of our specialties is the evaluation of social media platforms. It's one thing to have a social media presence. But, it's another thing to have your social media platform performing, effectively. A comprehensive evaluation is fundamental to properly running a social media platform. You’ll never know where you’re headed, or how you’ll get there,… Continue reading To Know Where You’re Going, You Have to Know Where You Are
SG3 Communications continues its Entrepreneur Interview Series focusing on today’s featured business: CEO Jamie Hill’s iNovate Marketing, iNc. Jamie is a sales and marketing professional with a focus on the business of digital marketing. This was, among several other reasons, why we are so pleased to conduct this interview. One of SG3 Communication’s ongoing focuses is… Continue reading Entrepreneur Interview Series: iNovate Marketing, iNc
SG3 Communications continues its entrepreneur interview series focusing on today’s featured business: Targeted Likes, a social-media service provider that works with businesses to purchase what it describes as authentic, quality Facebook page likes that are 100-percent real and will not be deleted down the road by Facebook. New businesses getting started, particularly small businesses, can appreciate… Continue reading Entrepreneur Interview Series: Targeted Likes
Sprout Social posted a blog with a headline that got attention (no doubt by effective design). The line read: “89% of social media messages to brands go ignored.” Here’s another stat from the post: “90% of people surveyed have used social in some way to communicate directly with a brand.” Well, count me among them. For… Continue reading Social Media Users Often Find their Pleas Falling on Deaf Ears
Callous is defined, by Wikipedia, as “showing or having an insensitive and cruel disregard for others.” I’ll set that as foundation for this straight-to-the-point blog post. Synonyms for callous include: heartless, unfeeling, cold-hearted, insensitive, hard-edged and unsympathetic. I’ve considered this topic many times as I occasionally explore behind social media's curtain to consider how all… Continue reading Has Social Media Made Us Callous to the Feelings of Others?