Some of us social media nerds (I use that term with all due affection) watch everything in our industry, carefully. Among all that we carefully observe is hashtag usage. One of the main errors users frequently make, with hashtags, is obnoxious overuse. Another major error is usage that demonstrates little to no rhyme or reason, … Continue reading Don’t Go Hashtag Crazy … Seriously
This will be a quick blog about crisis communications. Too many times, in crisis situations, I see people who get that first indication of the crisis, and don't anticipate the obvious questions the media will ask. In many cases, this takes an experienced professional to walk you through all (or as many as possible) of … Continue reading Get in Front of the Crisis, Anticipate
You do not need to be a well-schooled and/or well-trained social media manager to know trolls are out there, lurking, waiting for you to slip up so they lay digital hands on you. Truth be told, friends (and perhaps even enemies), some trolls do not need much of an opening to dive in and go … Continue reading To Clap Back, or Not Clap Back … That is the Question
If you’ve ever run social media accounts, for a large impactful brand, you know how this oftentimes plays out, you know what time it is. People feel comfortable attacking brands – no two ways about it. People who are angry, in social media, can develop a mob-like mentality. In many cases, it doesn’t take much … Continue reading Yes, People Like to Attack Brands, or Jump on the Brand-Attacking Bandwagon
As a small business, we understand the challenges our fellow small business owners face. Making ends meet ... that's no joke. Whether you're going all in, on your small business, or it's your side hustle, it's a challenge. As a small business owner, you count every dime, nickel and penny. It's critical. See, that small … Continue reading Why Should a Company Invest in PR and Social Media Services?
Internal communication is as underrated as it is important. Most people think little about it until a problem arises. If you’ve allowed a bad culture to go unchecked, for too long, you run the risk your problem may have been discovered too late. If it’s that toxic, chances are your internal communication was poor to … Continue reading Stop Poor Internal Communication from Destroying Your Culture