Beginning as an entrepreneur, for many people, starts out as a dream or a vision of some kind. For many entrepreneurs, the idea of stepping out of a comfort zone -- to do what feels like the impossible -- seems far too unrealistic to be believed. But, consider this: What if it is not all … Continue reading How to Embrace the Entrepreneurship Challenge
This will be a quick blog about crisis communications. Too many times, in crisis situations, I see people who get that first indication of the crisis, and don't anticipate the obvious questions the media will ask. In many cases, this takes an experienced professional to walk you through all (or as many as possible) of … Continue reading Get in Front of the Crisis, Anticipate
If you’ve ever run social media accounts, for a large impactful brand, you know how this oftentimes plays out, you know what time it is. People feel comfortable attacking brands – no two ways about it. People who are angry, in social media, can develop a mob-like mentality. In many cases, it doesn’t take much … Continue reading Yes, People Like to Attack Brands, or Jump on the Brand-Attacking Bandwagon
Recently, I was interviewed about starting SG3 Communications. It was a lot of fun, to be honest, to go through the interview process. It gave me a great opportunity to consider the amount of work I've already put in, to getting SG3 Communications up and running, and to consider the work it will take to … Continue reading Interviewed for Work Starting SG3 Communications
As a small business, we understand the challenges our fellow small business owners face. Making ends meet ... that's no joke. Whether you're going all in, on your small business, or it's your side hustle, it's a challenge. As a small business owner, you count every dime, nickel and penny. It's critical. See, that small … Continue reading Why Should a Company Invest in PR and Social Media Services?
Internal communication is as underrated as it is important. Most people think little about it until a problem arises. If you’ve allowed a bad culture to go unchecked, for too long, you run the risk your problem may have been discovered too late. If it’s that toxic, chances are your internal communication was poor to … Continue reading Stop Poor Internal Communication from Destroying Your Culture
As I talk to students, and even some nonstudents, it becomes increasingly apparent that people are better understanding the value of building a brand that extends across multiple platforms. What inquiring minds want to know goes a little something like this: Why is branding, across your chosen platforms, so important? Think about it … for … Continue reading Branding Matters … So, Make it Easy for your Audience