Internal Communications

Does Your Company Need a Newsletter?

newsletter-2For some people, it’s one more thing to do. For others, it’s one more thing to have to read, to have to keep up with. So, whether your company can benefit from a newsletter could be dependent upon several factors. The factors? You will need to consider whether your company needs that level of internal communication.

Here’s some food for thought as you navigate your way through the decision-making process:

  1. If you’re in a leadership position, making the decision on communications, consider this: Do you have news your employees should know as part of their job? You probably do. Be sure it’s worthwhile news.
  2. What methods could you use to communicate with your employees to keep them abreast of the latest news within the company? Is the communication a well-designed printed newsletter, an e-newsletter or a simple e-mail?
  3. Remember this: One size does not always fit all. The delivery method may vary from one company to the next. The most effective method could be simply going out to lunch, as a team, and engaging in a casual conversation.
  4. Do you have enough regular news items to sustain a newsletter over a long period of time? Weak content can cause more harm than good. Consider this, carefully. Then, if it will work, be strategic and plan. Poor planning can equal poor results.

These are a few items to consider when discussing whether a newsletter will be valuable for you, for the company and for the employees.

Check out the SG3 Communications website for more information and to learn about our services.

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