We don’t think about the proper times to post nearly enough. Give due consideration to the best times to post, from your social media accounts, to reach the maximum audience.
Think about it. If you’re a social media manager working a normal dayshift, say between 8 a.m. and 5 p.m., you’re probably tempted to post while at work. Makes sense, right? You post while you’re working and you can watch, in real time, how your post is performing.
But, what if that’s not always the best time to post? Consider this part: If you think that’s a good time to post, isn’t it likely others likewise think similarly? Think about it as driving in rush-hour traffic in a major city. You’re on a freeway filled with cars – all thinking “this is the best route” and “this is the best time” to drive to work. At work, you may not have a lot of options. Or, do you? You could take the same route and leave earlier or you could take a different, longer route – and leave earlier. You don’t have to post at that time. As a social media manager, you could choose to schedule posts for different times.
Perhaps it’s good to post after dinner – that sweet spot between the end of the meal and the time people go to bed. This could be a time when people are sitting on the couch with their mobile phones and/or laptop computers.
Consider other times: during lunchtime, early in the work day (when people are settling in) or at the end of the day (when some employees are beginning to think about going home).
The times everyone else posts may not be the time for you to post. Think about other potential times to share your posts with your audiences.
Don’t be afraid to think outside the box. Give it a try. You never know until you know.
The SG3 Communications team understands how to intrpret your Facebook Insights and Twitter analytics to develop a strategy that will work for your company.
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